Websites & Marketing for Vets | Vet Marketing Services

The 2026 Veterinary Marketing Playbook: How to be the Local Practice Pet Parents Love and Choose

Mon, 26 Jan 2026 05:00:00 +0000

In 2026, veterinary growth depends on more than clinical skill. This in-depth playbook explains how websites, SEO, Google Business Profile, social media, ads, and automation work together to help local practices become the trusted choice for pet parent

Stop Wasting Effort: How Your Vet Clinic Can Win the Algorithm and Double Client Reach in 2026

Mon, 19 Jan 2026 00:00:00 +0000

Struggling to reach pet owners on Facebook and Instagram? This 2026 guide shows vet clinics how to work with Meta’s algorithm, boost engagement, and double client reach using comments, replies, Reels, and carousels.

Why Your Veterinary Brand Starts Inside Your Practice Walls

Thu, 01 Jan 2026 07:00:00 +0000

Your brand isn’t your logo or website, it’s what happens inside your clinic every day. See how genuine care, clear communication, and everyday actions from your team create the trust and connection that define your veterinary brand

The December 2025 Google Update: What It Means for Your Veterinary Practice

Tue, 16 Dec 2025 00:00:00 +0000

Google launched its December 2025 Core Update on 11 December. This guide explains what a core update means for veterinary practices, why local rankings may fluctuate, and how to respond calmly while results stabilise.

How the Facebook Algorithm Works for Vet Clinics in 2025

Thu, 02 Oct 2025 07:00:00 +0000

Facebook’s algorithm has changed how posts from veterinary practices are seen. In 2025, the focus is on authentic interaction and connecting pet owners with clinics they may not yet follow. Learn how the algorithm works and discover proven strategie

Should Vets Bother Collecting Reviews on Their Facebook Page?

Thu, 02 Oct 2025 03:00:00 +0000

Are Facebook reviews worth it for vets? Absolutely. While Google reviews drive local SEO, Facebook recommendations help capture feedback from clients without Google accounts and spread trust through social networks. Add a private feedback form to complete

Your Clinic’s Google Listing Isn’t Set and Forget: Why You Need to Keep an Eye on It

Mon, 28 Jul 2025 00:00:00 +0000

Learn why you should think twice before updating your Veterinary clinic's name or location on Google Business Profile. Find out how making changes too soon can harm your practice and what steps to take instead. Read more on our blog.

Automate Your Vet Clinic Emails and Keep Pet Owners Coming Back

Mon, 21 Jul 2025 00:00:00 +0000

Keep your clinic top of mind without lifting a finger. Learn how email automation can build client trust, improve compliance, and grow your veterinary practice, automatically.

Your Instagram Posts Can Now Appear on Google : Here’s How to Make It Work for Your Veterinary Practice

Fri, 11 Jul 2025 01:00:00 +0000

From July 10, 2025, your clinic’s Instagram posts, Reels, and carousels can appear in Google search results, right alongside your website and reviews. This update is a game-changer for veterinary practices, opening up new opportunities to rea

The Missed Call Epidemic in Vet Clinics: What It’s Costing You and How to Fix It

Thu, 19 Jun 2025 05:00:00 +0000

How Missed Calls Are Hurting Your Vet Clinic And What You Can Do About It
Veterinary clinics across Australia are losing bookings, revenue, and client trust due to unanswered calls. Discover how AI can help you stay connected even when your team&

Top Veterinary Directories to List Your Clinic On in 2025

Fri, 13 Jun 2025 01:00:00 +0000

Is your clinic showing up where pet owners are searching? We’ve rounded up the most important veterinary directories for 2025 to help your practice stand out online. From Google to pet-specific platforms, find out where your clinic should be listed

AI Search Engines Are Shaking Things Up – Is Your Vet Clinic Ready?

Mon, 09 Jun 2025 02:00:00 +0000

AI-powered search tools like Perplexity and GPT are changing how pet owners find local vets delivering fast, smart answers without digging through search results. This blog explains how these platforms work, how they compare to Google, and what your clini

Lost? Not for Long — Why Your Vet Clinic Needs a Clever 404 Page

Mon, 19 May 2025 00:00:00 +0000

That “Page Not Found” message? It’s more than a glitch — it’s a chance to charm your visitors, support your SEO, and show off your clinic’s personality. Here’s how a clever 404 page can make tails wag (even when l

Are Hashtags Still Relevant in 2025? A Practical Guide for Veterinary Practices

Fri, 02 May 2025 23:00:00 +0000

Are Hashtags Still Relevant in 2025 for Vets?
Yes - When used with purpose. This practical guide helps veterinary clinics use strategic hashtags to reach local pet owners, boost visibility, and connect with their community across Instagram, Facebook

Is the Mobile Version of Your Vet Clinic’s Website Turning Pet Owners Away? 11 Fixes That Can Help

Tue, 08 Apr 2025 03:00:00 +0000

With over 33 million mobile connections in Australia, a smooth mobile experience is no longer optional — it's essential. If your clinic's website is slow, clunky, or hard to navigate on phones, you're likely losing business to competitors who offer

Google’s updated AI Search in 2025: What Veterinary Practices Must Know to Stay Visible

Mon, 24 Mar 2025 07:00:00 +0000

Google’s Gemini 2.0 AI update is reshaping search results—bringing more conversational, AI-driven experiences that impact how veterinary practices get found online. With AI Mode offering interactive search for all queries, SEO strategies must

Best Veterinary Website Designs: Stand Out and Attract More Clients

Sun, 09 Feb 2025 05:00:00 +0000

Your veterinary website is your digital front door, influencing whether pet owners trust you. The best vet websites clearly communicate your identity, services, and contact details. Essential features include easy-to-find contact information, clear mes

Why Blog Length Matters for Veterinary Practices: Striking the Perfect Balance to Educate and Engage

Tue, 28 Jan 2025 06:00:00 +0000

For veterinary practices, blogs serve as a vital tool for connecting with pet owners, educating them about animal care, and building trust in your expertise. They’re not just about adding text to your website—they play a critical role in growi

The Top Marketing Strategies for Veterinary Practices in 2025

Mon, 06 Jan 2025 03:00:00 +0000

Time is precious, and ensuring your marketing delivers measurable results is essential. Whether you handle it yourself or delegate to your team, 2025 is the year to embrace change, innovation, and fresh strategies to achieve better outcomes for your ve

Building a Strong Reputation for Your Veterinary Practice Through Reviews

Mon, 16 Dec 2024 02:00:00 +0000

Online reviews play a pivotal role in shaping the reputation and success of veterinary practices. Today’s pet owners rely heavily on the experiences shared by others when choosing a vet for their beloved pets.

Boost Your Veterinary Practice’s Online Visibility with Effective Service Pages and FAQs

Thu, 07 Nov 2024 04:00:00 +0000

Learn how to create informative, user-friendly service pages for your veterinary practice that will boost client education and improve search engine visibility. Discover the benefits of incorporating FAQs on your pages and gain valuable strategies to enha

Christmas & New Year Holiday Marketing Ideas for Veterinary Practices : Creative Ways to Engage Clients and Pets

Tue, 29 Oct 2024 07:00:00 +0000

Boost your veterinary practice's holiday marketing with these creative Christmas and New Year ideas! Engage clients and pets in festive ways that will have tails wagging and appointments booking. Make the most of this opportunity to spread holiday cheer a

50+ Creative Social Media Post Ideas for Vets to Boost Engagement and Build Community

Wed, 02 Oct 2024 04:00:00 +0000

Stuck for post ideas? Bookmark this for inspiration! Before diving into our list, check out these top tips to get your creativity flowing.

The Power of Email Newsletters for Vet Practices: Answering Common Questions

Wed, 02 Oct 2024 03:00:00 +0000

Many veterinary practices focus on social media, overlooking the power of email marketing. Discover why email newsletters are a highly effective tool for engaging clients, building loyalty, and driving repeat business. Let’s debunk common concerns a

Is Your Veterinary Practice's Website Reflecting the Best of Your Business? Essential Elements to Regularly Update for Lasting Success

Tue, 03 Sep 2024 01:00:00 +0000

Your veterinary practice's website is more than just an online brochure—it's the heart of your client engagement strategy. Are you making the most of it? Explore our latest insights on how to keep your site fresh, SEO-friendly, and a true reflection

Boosting Engagement: Benefits, Tips, and 25 Ideas for Running Pet Photo Competitions in Your Vet Practice

Tue, 20 Aug 2024 04:00:00 +0000

Running a pet photo competition is a fantastic way to connect with your clients, celebrate the unique personalities of their pets, and build a sense of community around your practice. Pet owners love sharing photos of their beloved pets, and by tapping

Bing for Vets: Boost Your Practice

Thu, 08 Aug 2024 00:00:00 +0000

In today's digital era, online visibility is crucial for veterinary practices across Australia. While Google remains a dominant force in the search engine realm, Bing presents a compelling alternative with a notable presence in the Australian market. As v

Unlocking the Potential of Blogging for Veterinary Practices

Tue, 16 Jul 2024 02:29:00 +0000

Discover how strategic blogging can elevate your veterinary practice's online presence, attract new clients, and enhance credibility. Optimize your practice today!

Unravelling Google Business Categories: A Practical Handbook for Vet Clinics

Thu, 04 Jul 2024 05:00:00 +0000

Unlock the potential of Google Business Categories for your Vet Clinic with our practical guide. Maximize visibility and attract more clients with expert insights.

Transform Your Veterinary Practice with Google’s New AI Assistant - Gemini

Fri, 21 Jun 2024 04:00:00 +0000

In the fast-evolving world of veterinary care, staying ahead of the curve is crucial. Enter Google's new AI assistant, Gemini, designed to revolutionise how veterinarians, vet clinics, and pet owners operate and interact. This powerful tool promises to en

ChatGPT4o For Veterinary Practice

Wed, 12 Jun 2024 03:00:00 +0000

The integration of artificial intelligence (AI) in veterinary practices has brought about significant advancements in the field, offering numerous benefits to veterinarians, veterinary nurses, and vet clinic businesses across Australia. This blog explo

Leveraging Recurring Revenue Models for Veterinary Practices

Thu, 30 May 2024 05:00:00 +0000

In the field of veterinary practices across Australia, maintaining a loyal client base is fundamental for long-term success. Whether catering to pets in urban areas or rural settings, veterinarians recognise the value of fostering ongoing relationships wi

The Role of AI Transcribing in Modern Veterinary Practice

Tue, 28 May 2024 02:00:00 +0000

In the dynamic world of veterinary care, time is of the essence. Every moment spent on paperwork and administrative tasks is a moment taken away from providing quality care to your patients. Enter AI recording and transcription services, a technologica

Streamlining Client Onboarding through Automated Email Marketing for Veterinary Practices

Fri, 15 Mar 2024 02:00:00 +0000

Elevate your veterinary practice with seamless onboarding solutions. Discover how Veterinary Success can streamline your operations and boost efficiency.

Paws and Reflect: A Comical Compilation of Cats and Dogs Jokes

Tue, 05 Mar 2024 03:45:00 +0000

Laugh out loud with our hilarious collection of cat and dog jokes! Paws and Reflect is a purrfectly amusing read for all animal lovers. Let the fun begin!

Leveraging Google Reviews for Your Local Veterinary Practice – No Gmail Account Required

Mon, 26 Feb 2024 03:53:00 +0000

Increase credibility and attract more clients to your veterinary practice with Google Reviews. Learn how without requiring a Gmail account.

Revolutionising Veterinary Client Engagement: The Mastery of Trigger Emails

Thu, 22 Feb 2024 01:25:00 +0000

Discover the power of trigger emails to transform client engagement in veterinary practice. Revolutionize your approach and unlock new possibilities now!

Boost Your Veterinary Practice with Google Business Profile: A Tailored Strategy

Mon, 12 Feb 2024 01:10:00 +0000

Enhance your veterinary practice with a tailored Google Business Profile strategy! Unlock growth opportunities and attract more clients.

Optimising ChatGPT for Veterinary Practices

Thu, 16 Nov 2023 02:51:00 +0000

Step into the future of veterinary excellence with ChatGPT as your AI ally. Designed by OpenAI, ChatGPT emerges as a game-changer for veterinarians and practice managers, offering a seamless blend of human-like text generation.

Mastering Your Message with AI Tools: How to Tailor Your Content's Tone for Maximum Impact

Thu, 19 Oct 2023 03:41:00 +0000

Crafting a consistent and engaging tone of voice is crucial for veterinary practices to connect with their audience. By understanding the specific needs of your clients and tailoring your language accordingly, you can build a trustworthy

Enhancing Content Creation with AI

Thu, 19 Oct 2023 02:51:00 +0000

Embrace the transformative power of AI in content marketing for your veterinary practice. Discover how AI writing tools can streamline content creation, amplify your online presence, and engage your target audience effectively. With Vet Marketing Servi

Embracing the Possibilities: How AI is Transforming Veterinary Practices

Mon, 11 Sep 2023 00:26:00 +0000

Explore the impact of AI on veterinary practice management. Discover how artificial intelligence is revolutionising the business aspects of veterinary practices, enhancing efficiency, and improving customer experiences. Stay ahead of the curve with AI

The top 9 tips that you can do now, to help get your vet practice listed on the top of search results

Thu, 20 Jul 2023 02:52:00 +0000

Unlock the best-kept secrets to propel your vet practice to the top of search results! Our blog reveals 9 exclusive tips that will elevate your online presence.

The Top 5 Reasons Why a Thank You Page Is Crucial for Your Vet Practice's Marketing Strategy

Tue, 18 Jul 2023 00:31:00 +0000

Recruiting for a veterinary practice can be a challenge, particularly in light of the increasing shortage of applicants and the decline in the effectiveness of traditional recruitment methods. In this article, we will explore some effective strategie

6 Vet-Specific SEO Strategies

Tue, 18 Apr 2023 01:00:00 +0000

Veterinary clinics are busy. But, they’re not busy enough to skip SEO (until they’ve nailed it).

Recruitment strategies for Australian veterinarian practices

Thu, 30 Mar 2023 06:00:00 +0000

Why Your Practice Needs Google Business Profile

Sun, 05 Feb 2023 00:00:00 +0000

If you've ever searched for a particular business on Google before you've probably noticed a particular section with map next to the search results with a bunch of information about that business.This is known as a Google Business Profile listing and over the last couple of years these listings are driving a lot of the traffic to local businesses, and so have become an vital component to maintain your online presence on Google. There are many reasons to look into settin...

How to Set Up a Google Business Profile for Your Vet

Thu, 14 Jul 2022 23:00:00 +0000

In this Google Business Profile set-up guide: This short guide will help you set up your Google Business Profile for your veterinary clinic. This guide was completed in 2022 and is frequently updated with up-to-date instructions and other helpful information. If you have any questions, don’t hesitate to contact the team at Vet Marketing Services. And, if you have any questions on how to use your Google Business Profile, you can check out some helpful resources from our blog whe...

Making Your Own QR Code and Ways to Use it

Mon, 13 Jun 2022 23:00:00 +0000

QR Codes for Vets, making and using them Marketing and convenience The growing popularity of QR codes didn’t miss vet marketing strategies. And as more people learn how to use them, more vets are using them in their clinics. Not only are they a great way to effectively market your veterinary practice, but they can also make the lives of your clients (and their furry patients) and your reception team substantially more convenient. How to make QR codes for your clinic QR codes ...

5 Requirements For Any Veterinary Website

Tue, 31 May 2022 01:00:00 +0000

Starting with custom-built websitesVet Marketing Services designs websites for veterinary clinics. We’ve been in the industry for over 15 years and our team has designed literally hundreds of websites for small Australian businesses and veterinary clinics.Over our years in operation, we’ve pinpointed the five most important features of website design for vets and know the most important things to put on your website.To make it a bit easier for vets looking to create websites using a marke...

Unbeatable Post Ideas for Facebook and Instagram

Mon, 09 May 2022 22:00:00 +0000

Sitting on Meta Business planner or Facebook not knowing what on earth to post? Save yourself some time with our extensive list of Facebook and Instagram post ideas to boost engagement and kick off your digital marketing content plan for your veterinary c

Simple Vet Marketing Ideas To Promote Your Clinic

Wed, 13 Apr 2022 22:00:00 +0000

Marketing and promotion for vets Marketing is a competitive industry for businesses and vets, but with the right promotional ideas for your veterinary clinic, you can get a leg up and generate more bookings and calls. We’ve created this handy list of how-tos and guides to get you started on marketing your clinic, quick and easy. Examples of traditional marketing promotions of vets Traditional and digital marketing strategies are different, and there’s a good chan...

2022’s 30 Top Hashtags for Aussie Vets | Facebook & Instagram

Thu, 31 Mar 2022 00:00:00 +0000

Top hashtags for vetsThe most popular hashtags for vets in Australia are, unsurprisingly, about animals. But, to see measurable results, you can read the list of our top 30 hashtags for both Instagram and Facebook for vet clinics, and our follow-up step-by-step guide to learn how to use them. To boost your veterinary marketing plan, choose your favourite hashtags and copy and past them to get started. Are hashtags worth still worth it?Hashtagging is a trend that’s here to stay. That’...

Top PPC Stats for Aussie Vets

Fri, 11 Feb 2022 00:00:00 +0000

Google Ads aren’t just for big businesses. Your clinic can use them too. Pay-per-click (PPC) is an undisputably valuable tool for digital marketing efforts. And trends developing from 2021 to 2022 show that it’s continuing to grow at a rapid rate. Learn Reasons Australian Vets Should Be Using Google Ads. PPC is nearly 20 years old PPC will celebrate its 20th birthday this year. It’s been a part of Google’s search results since 2022. Before that, digital marke...

13 Most Common Negative Reviews for Vets and How to Respond

Tue, 25 Jan 2022 00:00:00 +0000

The current climate is the toughest it has ever been for Australian vets. Uncertainty, urgency, an influx of pet owners, and a shortage of staff. Sound familiar?Even at the best of times, negative reviews can be left by disgruntled clients. It’s tough to swallow when you put your heart and soul into your veterinary clinic and provide excellent service to every set of paws that come through your doors.More than that, Google Reviews affect your website score (ranking) as to whether your ...

2022 Australian Veterinary Social Media Post Calendar

Tue, 23 Nov 2021 04:00:00 +0000

The 2022 List of Australian Pet Holidays & How to Strategically Use Them In Your Practice Wow, the time flies– Especially for busy Australian vets, right? We’ve helped several Aussie vets with their websites and digital marketing efforts this year, and we can’t wait to help even more vets in 2022. In calendar form, we’ve created an entire list of Australian events and holidays relevant to animals and vets to kick–start the year! Download the...

Why Content Is Important For Your Clinic

Tue, 16 Nov 2021 03:00:00 +0000

Despite the exponential growth of digital marketing over the years, when it comes to the foundations of a strong marketing strategy, it's back to basics. We're here to talk about why content marketing strategies are still an essential aspect of your overa

Top 21 Australian Directories to Boost Your Vet’s SEO

Thu, 14 Oct 2021 06:00:00 +0000

Gone are the days of enormous yellow books being delivered to your door. Virtual directories are today’s version of getting your business found and SEO is how they do it. Directories and Australian vets As online directories took off, cheap online marketers took advantage of growing trends and added backlinks to their websites regardless of spam or security concerns. And as a result, Google changed their algorithms and directories lost a great deal of their power. Despite th...

3 Easy Ways to Market Your Vet For Free

Thu, 30 Sep 2021 06:00:00 +0000

We know that clinics can get busy and that time simply disappears. Here are three cheap and easy ways to market your Australian vet.

6 Reasons Australian Vets Should Use Google Ads

Mon, 30 Aug 2021 05:00:00 +0000

Knowing that website traffic directly translates to paws through your clinic's door, it’s important to boost and retain your numbers online. One of the best ways to do this is by using Google Ads. If you’re wondering if Google ads are worth the money for your Australian vet, here’s 6 reasons to show that it is. 1. Google is the leading digital search engine and advertising platform Google is the most visited website on the planet - 86.9 billion people use its s...

How to Get More Google Reviews for Your Clinic

Wed, 14 Jul 2021 05:00:00 +0000

With the competition for rankings and search share continually growing, reviews matter now more than ever before. Not only do reviews influence search engine rankings, they're considered one of the most integral factors to consumers when it comes to decis

How to Make Engaging Social Media Videos

Mon, 12 Jul 2021 01:00:00 +0000

You don't need to be a movie star to be a celebrity! Check out these tips to create engaging content and boost audience engagement.

How To Make A Veterinary Clinic Social Media Plan

Wed, 23 Jun 2021 03:00:00 +0000

Did you know over 60% of the entire Australian population uses Facebook? Or that 1 in 3 Australians frequent Instagram? This data alone doesn't match the breadth and scale of social media - there's no denying it's one of the most valuable digital marketin

Should You Still Be Using Hashtags in 2021?

Mon, 14 Jun 2021 01:00:00 +0000

The tech world keeps changing and consumers are engaging in content in new and exciting ways which begs the question, should you still be using hashtags?

Email Marketing is Still Amazing

Mon, 10 May 2021 01:00:00 +0000

Email marketing might not be as new and trendy as it's 2021 alternatives, but it's still one of the most effective ways to promote your business.

7 Reasons Why Your Clinic Needs A Newsletter

Sun, 18 Apr 2021 23:00:00 +0000

The newsletter may seem like an old-school method of marketing, but with email marketing a key strategy in modern marketing campaigns, newsletters are still as relevant as ever.

5 Tips for Building Your Clinic's Digital Marketing Strategy

Wed, 10 Mar 2021 05:00:00 +0000

Whether you're just getting started on your digital marketing journey or are looking to refresh and renew a current strategy, our list of tips can help you.

Why Marketing Should Be Your Clinic's Top Priority

Thu, 15 Oct 2020 00:00:00 +0000

It should be enough to just be able to concentrate on being the best veterinarian you can be in order to get pets through the door. While that still stands true, as the market has become increasingly competitive, it's no longer enough on its own. If you aren't actively engaging with your current audience and telling your story to potential clients, there's ample competition around to lure customers in their direction instead. Prior to coming to your clinic, what a potentia...

5 Ways You Should Use Social Media to Build Client Relationships

Thu, 24 Sep 2020 02:00:00 +0000

Did you know 91% of people believe that social media can power connections between brands and their consumers?

In today's digital age, it almost goes without saying how important social media is in growing your online presence.

Social media isn't

How to Market Your Clinic Like a Big Brand

Thu, 10 Sep 2020 02:00:00 +0000

Like any industry, the veterinary industry has a lot of big players in the market that are often hard to compete with, especially if you're a smaller, locally owned clinic. The good news is, there's no reason you can't market your own clinic like a big brand. Bigger isn't always better - when you're a smaller to medium sized business you have the ability to focus on the finer details, adding value to your local community, particularly in ways that the big brands can'...

Create an about page that generates leads

Thu, 27 Aug 2020 03:00:00 +0000

Conveying your clinics identity while being both fun and reliable can be challenging at times, but if you're ready to make your about page into a page that can't be overlooked, here's 5 tips for creating an about page that generates leads.

Answering Your SEO Questions

Tue, 02 Jun 2020 05:00:00 +0000

We understand that it's difficult to keep up with and fully understand the terminology surrounding marketing, especially when it comes to the more technical components, like search engine optimisation. To help you understand what it is we specialise in, w

Tips for Adjusting Your Website for COVID-19

Thu, 16 Apr 2020 04:00:00 +0000

With the ongoing coronavirus pandemic unfolding, it's integral to keep your website updated with any adjustments to your business's operations, not just for the safety of your patients, but for your safety, too. Additionally, for clinics still operat

How to Retain Your Existing Clients

Thu, 19 Mar 2020 03:00:00 +0000

Did you know it costs less money to retain an existing client than it does to acquire a new one? It can cost up to 5 times as much to attract a new customer! With this figure in mind, it's clear why it's equally, if not more important, to focus on retaini

Get Local Pets to Your Clinic With Local SEO

Thu, 20 Feb 2020 00:00:00 +0000

With 29 million pets in Australia and a huge 61% of households having a furry, feathery or scale-y friend in them, there's without a doubt some living in the local area around your clinic. How can you ensure their owners find you when they're searching fo

Tips For Your Vet Clinic's Email Marketing Campaign

Thu, 16 Jan 2020 00:00:00 +0000

You know people love their pets - but did you know the animal and pet service industry has the highest email open rate of any industry?

In 2024, email marketing still matters.

How Your Vet Practice Will Benefit From Having A Blog

Thu, 19 Dec 2019 00:00:00 +0000

Creating a blog seems like a daunting task. As a vet practice, you already have so much on your plate. While it's easy to get started, before you know it, there's patients to be cared for and pet owners to answer to, leaving the blog behind. It's understa

Keep Your Veterinary Practice Thriving With Customer Reviews

Thu, 14 Nov 2019 05:00:00 +0000

Marketing isn't something you can forget about just because you're doing well. Even if you have all the clients you need right now, there are still some marketing strategies you should be doing to make sure you are maximising value from the clients who already know you, trust you, and spend money with you. The good news is that marketing to existing clients is the easiest and most cost effective form of marketing. Here's one of the simplest ways you can make sure your best cli...

Marketing Maintenance Made Simple

Fri, 08 Nov 2019 05:00:00 +0000

Stay at the top of your game by taking advantage of some simple online marketing strategies like the free Google platform, Google My Business (GMB). Once you've claimed and verified your listing you still need to manage it and keep it up to date so your b

How to Make Your Phone Work for Your Practice

Tue, 29 Oct 2019 06:00:00 +0000

If you're like 90% of people (according to Forbes), you love watching videos to help you make a buying decision. If you want your vet clinic to stand out, video will help you do it.

The great thing is that you don't need a camera crew, expensive gear

Drive Traffic to Your Vet Practice Using These Top Tips

Tue, 15 Oct 2019 06:00:00 +0000

Having a website is critical but without traffic, no one's going to be visiting it, or your veterinary clinic. So, how do you get traffic? There are many ways to drive traffic to your website, here's our top 5 simple tips to get you started.

The Power of Online Referrals for your Vet

Wed, 25 Sep 2019 07:00:00 +0000

If you've used Google to search for a local business or service, you've probably noticed a map with businesses listed underneath. These are Google My Business listings (GMB). They're free (at least for now), and they also display an eye catching star rati

See Your Website From a Different Perspective

Wed, 11 Sep 2019 07:00:00 +0000

When was the last time you took an objective look at your website's home page and design?

How Your Independent Veterinary Clinic Can Keep Up With the Franchises

Wed, 28 Aug 2019 05:00:00 +0000

Marketing has never been more important for independent Australian veterinary clinic operators. To thrive as an independent operator, you need to utilise the same level of corporate vet marketing that franchises use, whether you're starting a new practice

Basic SEO for Vet Practices

Wed, 29 May 2019 00:00:00 +0000

If you've ever investigated what's involved in digital or online marketing you've probably come across the term "SEO" (or search engine optimisation) before. But what exactly is SEO? And how can it benefit your vet practice? This is the blog post for you! What is SEO? Basically, search engine optimisation is the process of increasing the visibility of a website to users of a search engine. This is done in a variety of ways, from adding/editing HTML code and r...

Keep Your Website Content Simple

Mon, 27 May 2019 05:00:00 +0000

Have you ever visited a website and been immediately put off because of its content? Maybe it was because there was too much (or too little) text to read or maybe it was because the text that was there was so technical and convoluted you had to reread it multiple times to try and figure out what it actually meant - regardless, there is an important to lesson to learn here: simplicity. You've probably heard the acronym KISS ("keep it simple, stupid") before, and if there's ...

5 Marketing Ideas to Help Grow Your Vet Practice

Fri, 24 May 2019 05:00:00 +0000

Wanting to take your veterinary practice to the next level? You're not alone. There are a number of marketing strategies you can try, but we've put together a list of five ideas that are quick and easy to implement that your customers will also love. Take advantage of social media Whether you like it or not social media has become a major part of today's online world. Almost everyone is on it in some way or form, which means your customers - both current and potential -...

How to Rank #1 on Google

Wed, 22 May 2019 02:00:00 +0000

Do you want your veterinary practice to rank #1 on Google? Sure you do! I mean, why wouldn't you? How hard could it be? Well, hold on a second... Unfortunately, ranking #1 on Google is easier said than done. Not only are you competing with every other business and website in your industry (and even some that aren't), but the mysterious algorithm Google uses to determine website rankings is constantly being changed. Google states that "no one can guarantee a #1 ranking" on ...

Top Tips for your Veterinary Website

Tue, 21 May 2019 00:00:00 +0000

An online presence for your veterinary is vital to showcase who you are and what you do, as well as make it easier for your clients (both current and potential) to contact you. Vet Marketing Services have produced websites for veterinaries, specialist hospitals and pet care services. Many have taken on a few, if not all, of the following winning vet strategies: An online presence that shows off what services you do and your areas of expertise to encourage potential clients to want to come...