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Current Marketing Activities & Skills
Section 1 — Practice & Contact
Practice name:
Respondent name:
Contact email:
No. of full‑time equivalent vets:
Postcode/suburb:
Section 2 — Website (Service Depth, Clarity, CTAs)
Your website: Rate your current websites
Overall look/Feel:
Love it
It is OK
Needs Work
Images - great photos of the team in action:
Love It
It is OK
Needs Work
Content - clearly covers what you do:
Love It
It is OK
Needs Work
Clearly shows why clients love you:
Love It
It is OK
Needs Work
Do you actively (at least once a month) add new content:
Yes
No
Outsourced only
Section 3 — Google Business Profile (GBP)
Do you actively manage your GBP profile? (Multiple choice):
Yes
No
Outsourced only
Activities you currently do:
Regularly add new photos (at least monthly)
GBP posts at least fortnightly
Every review gets a positive reply within 24 hours
Opening hours/services kept up to date
How many GBP reviews a week does your practice get - check your phone for last 2 months:
0-1
2-5
5+
Gaining Reviews for your GBP and Facebook:
Do you have a QR sign for easy reviews, up at reception?
Do your vets/nurses actively ask for reviews
Do your reception team actively ask for reviews
Do you email/SMS asking for reviews after appointments
Section 4 — Social Media
Do you actively post with a plan (Theme, objectives)?:
Yes
No
Outsourced only
Activities you currently do:
Do you actively post at least once a week
Use short video (reels) at least monthly
Feature real team/client stories (consent checked)
Plan content to support monthly theme/practice focus
Include CTAs or next steps when relevant
Respond to comments/messages within 24 hours
Effectiveness:
0-1
2-5
5+
Skill confidence:
0-1
2-5
5+
Who do the posts:
Nurses
Admin
Vets
PM
What would you like to learn more about:
Section 5 — Email (Newsletters and Automations)
Do you currently send client emails?:
Monthly
Quarterly
Ad hoc
Never
Outsourced only
Activities you currently do:
Monthly client email (education or news)
Automated welcomes for new clients
Service recalls (dental, senior, parasite prevention)
Segmentation by species/life stage
Track clicks to key pages or booking links
Effectiveness:
0-1
2-5
5+
Skill confidence:
0-1
2-5
5+
Platform used:
Section 6 — SMS (Reminders and Reactivation — compliant)
Do you use SMS?:
Yes (reminders)
Yes (reminders + reactivation)
No
Outsourced only
Activities you currently do:
Appointment reminders via SMS (opt‑in captured)
Post‑visit follow‑ups where appropriate
Limited, value‑led reactivation campaigns
Effectiveness:
0-1
2-5
5+
Skill confidence:
0-1
2-5
5+
Provider used:
Section 7 — In‑Practice Collateral (Handouts, Posters, TV, QR)
Do you use in‑practice collateral?:
Yes
No
Planning to start
Activities you currently do:
A5 handouts for priority services (QR to booking/info)
Posters
TV screens
Helpful Videos (QR linked)
Email Address
Call
(07) 5636 3766
to find out how we can help
get paws through the door of your vet clinic
(07) 5636 3766
results@vetmarketingservices.com.au
486 Scottsdale Drive
Varsity Lakes, QLD Australia 4227
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