Calendar Download

Here are our top 5 tips on using these effectively

  • Always include call-to-actions (CTAs). 

    Make sure you're asking your audience to take some action, whether it's to love your photo on social media, respond to the comment, share the post, book with you, head to your website, read your blog, or share a photo, etc. 

    No matter the size of the request, any CTA is great (and is more likely to lead to future, more significant commitments, like booking or purchasing from you).

  • Don't oversaturate your feed with too many holidays. 

    It can get overwhelming for your audience and feel spammy or inauthentic. You don't want to use holidays as your excuse to post - strategically select a few to use each month.

  • Consider what actually applies to your business

For example, if you're a dog walker/pet sitter and don't offer bathing services, you probably don't need to feature Bathing Day. Stick to the ones that really bring up the conversation of what you do, who you serve, and what your message promotes.

  • Don't just announce the holiday - What's the point of your post? 

    Don't just say, "Hey, it's Walk Your Dog Day - have fun!" 

    Promote engagement by starting conversations with your clients. For example, offer trail suggestions for walking their dogs or ask them where their favourite parks are to take their pets.

Vet Marketing 2025 Aussie Calendar

For more help

The Vet Marketing Services team can work with you to create your social media posts and boost your engagement online with custom designs and imagery, content writing, and email newsletters.

We also help Australian veterinarians create amazing websites or revamp existing ones to display how great their clinic is.

More tips and advice

Top Veterinary Directories to List Your Clinic On in 2025
Getting your vet clinic found online starts with being visible in the right places. In 2025, online directories remain one of the most effective tools for helping local pet owners discover and choose a trusted veterinary clinic, especially in a competitive market like Australia.For Australian vet clinics, directory listings are more than just digital signposts. They improve your search engine rankings, boost your credibility, and make it easier for pet parents to find and contact you when it ...
AI Search Engines Are Shaking Things Up – Is Your Vet Clinic Ready?
For years, Google has been the go-to platform for finding just about anything, from a nearby café to an emergency vet. But that dominance is starting to show cracks. New AI-driven search tools are entering the market, and they’re doing more than just showing links, they’re delivering smart, trustworthy answers that skip the noise.If you haven’t explored platforms like Perplexity AI or GPT-enhanced search tools, it’s time to take notice. While Google still attracts the bulk of search ...
Google’s updated AI Search in 2025: What Veterinary Practices Must Know to Stay Visible
Google has launched a significant update in the US (before rolling it out internationally), integrating its powerful Gemini 2.0 AI model into search. This marks a shift towards a more AI-driven, conversational, and dynamic search experience—one that will directly impact how veterinary practices attract new clients online. If you’ve noticed Google’s AI-generated responses appearing at the top of search results, expect this trend to continue evolving.For veterinary businesses, this means ...

Make your practice stand out from the rest with content that reflects your team, services, and values.

Call (07) 5636 3766 to find out how we can help get paws through the door of your vet clinic

Stay Connected

Google Partner