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Here are our top 5 tips on using these effectively

  • Always include call-to-actions (CTAs). 

    Make sure you're asking your audience to take some action, whether it's to love your photo on social media, respond to the comment, share the post, book with you, head to your website, read your blog, or share a photo, etc. 

    No matter the size of the request, any CTA is great (and is more likely to lead to future, more significant commitments, like booking or purchasing from you).

  • Don't oversaturate your feed with too many holidays. 

    It can get overwhelming for your audience and feel spammy or inauthentic. You don't want to use holidays as your excuse to post - strategically select a few to use each month.

  • Consider what actually applies to your business

For example, if you're a dog walker/pet sitter and don't offer bathing services, you probably don't need to feature Bathing Day. Stick to the ones that really bring up the conversation of what you do, who you serve, and what your message promotes.

  • Don't just announce the holiday - What's the point of your post? 

    Don't just say, "Hey, it's Walk Your Dog Day - have fun!" 

    Promote engagement by starting conversations with your clients. For example, offer trail suggestions for walking their dogs or ask them where their favourite parks are to take their pets.

Vet Marketing 2022 Aussie Calendar

For more help

The Vet Marketing Services team can work with you to create your social media posts and boost your engagement online with custom designs and imagery, content writing, and email newsletters.

We also help Australian veterinarians create amazing websites or revamp existing ones to display how great their clinic is.

More tips and advice

Simple Vet Marketing Ideas To Promote Your Clinic
14 April 2022
Marketing and promotion for vets Marketing is a competitive industry for businesses and vets, but with the right promotional ideas for your veterinary clinic, you can get a leg up and generate more bookings and calls.  We’ve created this handy list of how-tos and guides to get you started on marketing your clinic, quick and easy.   Examples of traditional marketing promotions of vets Traditional and digital marketing strategies are different, and there’s a good chan...
2022’s 30 Top Hashtags for Aussie Vets | Facebook & Instagram
31 March 2022
Top hashtags for vets The most popular hashtags for vets in Australia are, unsurprisingly, about animals. But, to see measurable results, you can read the list of our top 30 hashtags for both Instagram and Facebook for vet clinics, and our follow-up step-by-step guide to learn how to use them. To boost your veterinary marketing plan, choose your favourite hashtags and copy and past them to get started.   Are hashtags worth still worth it? Hashtagging is a trend that’s here to s...
Why Content Is Important For Your Clinic
16 November 2021
Despite the exponential growth of digital marketing over the years, it's back to basics when it comes to the foundations of a strong marketing strategy. We're here to talk about why content marketing strategies are still an essential aspect of your overall marketing in 2022. Clinic owners and veterinarians shouldn't look past the effectiveness of quality content - though it can be time-consuming, content creation doesn't have to be complicated. Content can be a blog, a newsle...

Make your practice stand out from the rest with content that reflects your team, services, and values.

Call (07) 5636 3766 to find out how we can help get paws through the door of your vet clinic

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