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Here are our top 5 tips on using these effectively

  • Always include call-to-actions (CTAs). 

    Make sure you're asking your audience to take some action, whether it's to love your photo on social media, respond to the comment, share the post, book with you, head to your website, read your blog, or share a photo, etc. 

    No matter the size of the request, any CTA is great (and is more likely to lead to future, more significant commitments, like booking or purchasing from you).

  • Don't oversaturate your feed with too many holidays. 

    It can get overwhelming for your audience and feel spammy or inauthentic. You don't want to use holidays as your excuse to post - strategically select a few to use each month.

  • Consider what actually applies to your business

For example, if you're a dog walker/pet sitter and don't offer bathing services, you probably don't need to feature Bathing Day. Stick to the ones that really bring up the conversation of what you do, who you serve, and what your message promotes.

  • Don't just announce the holiday - What's the point of your post? 

    Don't just say, "Hey, it's Walk Your Dog Day - have fun!" 

    Promote engagement by starting conversations with your clients. For example, offer trail suggestions for walking their dogs or ask them where their favourite parks are to take their pets.

Vet Marketing 2022 Aussie Calendar

For more help

The Vet Marketing Services team can work with you to create your social media posts and boost your engagement online with custom designs and imagery, content writing, and email newsletters.

We also help Australian veterinarians create amazing websites or revamp existing ones to display how great their clinic is.

More tips and advice

Why Content Is Important For Your Clinic
16 November 2021
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How to Get More Google Reviews for Your Clinic
14 July 2021
With the competition for rankings and search share continually growing, reviews matter now more than ever before. Not only do reviews influence search engine rankings, they're considered one of the most integral factors to consumers when it comes to decision making and purchase behaviour - a huge 90% of consumers read reviews before visiting a business. Even if you're a well-established clinic looking for more paws through the door, new leads can still be secured through reviews. Wha...
How To Make A Veterinary Clinic Social Media Plan
23 June 2021
Did you know over 60% of the entire Australian population uses Facebook? Or that 1 in 3 Australians frequent Instagram? This data alone doesn't match the breadth and scale of social media - there's no denying it's one of the most valuable digital marketing tools available. Whether you're active on social media in your personal life or not, we understand it can be overwhelming to get started when using it as a marketing tool. Maybe you're wondering whether you actually nee...

Make your practice stand out from the rest with content that reflects your team, services, and values.

Call (07) 5636 3766 to find out how we can help get paws through the door of your vet clinic

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