You know people love their pets - but did you know the animal and pet service industry has the highest email open rate of any industry? In 2020, email marketing still matters. With so many varied communication platforms now available online with widespread usage across them all, businesses have had to adapt their strategies alongside them. It's hard to keep up with the latest trends and most useful ways to communicate with your clients, especially when these channels are constantly ev...

Creating a blog seems like a daunting task. As a vet practice, you already have so much on your plate. While it's easy to get started, before you know it, there's patients to be cared for and pet owners to answer to, leaving the blog behind. It's understandable; life gets in the way. However, having a blog is an essential part of any digital marketing strategy that is often overlooked, especially while running a small business. In a recent survey, 75% of internet users said they...

Marketing isn't something you can forget about just because you're doing well. Even if you have all the clients you need right now, there are still some marketing strategies you should be doing to make sure you are maximising value from the clients who already know you, trust you, and spend money with you. The good news is that marketing to existing clients is the easiest and most cost effective form of marketing. Here's one of the simplest ways you can make sure your best cli...

Stay at the top of your game by taking advantage of some simple online marketing strategies like the free Google platform, Google My Business (GMB). Once you've claimed and verified your listing you still need to manage it and keep it up to date so your business remains visible and active. These maintenance tips need only be done once a month and shouldn't take up too much of your valuable time. Perfect for busy veterinarians! 7 steps to manage your own marketing These simple ...

If you're like 90% of people (according to Forbes), you love watching videos to help you make a buying decision. If you want your vet clinic to stand out, video will help you do it. The great thing is that you don't need a camera crew, expensive gear, professional studio, or even much time. If you have a decent smartphone, a steady hand and decent lighting, you're all set to go. Here's some ideas to get you started with your own vet video channel. Show potential clien...