Your "about" or "about us" page is one of the most important pages on your clinic's website. This is the first opportunity you have to introduce yourself to potential clients and it's often one of the first places visitors to your website will go. While it might seem as though it's too simple of a page to make an impact, "about" pages create the trust that helps generate leads. Your about section plays a pivotal role in convincing the follow thr...

Did you know over 60% of the entire Australian population uses Facebook? Or that 1 in 3 Australians frequent Instagram? This data alone doesn't match the breadth and scale of social media - there's no denying it's one of the most valuable digital marketing tools available. Whether you're active on social media in your personal life or not, we understand it can be overwhelming to get started when using it as a marketing tool. Maybe you're wondering whether you need a pl...

Despite the exponential growth of digital marketing over the years, when it comes to the foundations of a strong marketing strategy, it's back to basics. We're here to talk about why content marketing strategies are still an essential aspect of your overall marketing in 2020. Clinic owners and veterinarians shouldn't look past the effectiveness of quality content - though it can be time consuming, content creation doesn't have to be difficult. Content can be a blog, a news...