MARKETING TIPS FOR YOUR VET PRACTICE

Having a website is critical but without traffic, no one's going to be visiting it, or your veterinary clinic. So, how do you get traffic? There are many ways to drive traffic to your website, here's our top 5 simple tips to get you started.  Advertise If you want instant traffic, paying for it is the way to go, and often cheaper than you thought. Google and social media platforms such as Facebook have very powerful advertising platforms that can help you target the right a...

If you've used Google to search for a local business or service, you've probably noticed a map with businesses listed underneath. These are Google My Business listings (GMB). They're free (at least for now), and they also display an eye catching star rating which is a very powerful factor as to whether someone decides to phone you or click through to your website. Why are reviews/star ratings so important? A Google star rating is very powerful because not only does it provide...

When was the last time you took an objective look at your website's home page and design? When it comes to website design and functionality, user experience (also known as UX) matters. Like most things in today's world, both online and offline, websites are subject to design trends and changing technology. Simply put, what looked great online and worked well 3 years ago, may not be doing your veterinary practice justice today. A poorly designed website, or one that looks out of da...

Marketing has never been more important for independent Australian veterinary clinic operators. To thrive as an independent operator, you need to utilise the same level of corporate vet marketing that franchises use, whether you're starting a new practice or need to bring new clients into your existing practice. How you can compete with corporate vet clinics With so much competition in the veterinary industry it's important not to leave your marketing to chance, after all you...

If you've ever investigated what's involved in digital or online marketing you've probably come across the term "SEO" (or search engine optimisation) before. But what exactly is SEO? And how can it benefit your vet practice? This is the blog post for you!   What is SEO? Basically, search engine optimisation is the process of increasing the visibility of a website to users of a search engine. This is done in a variety of ways, from adding/editing HTML co...