MARKETING TIPS FOR YOUR VET PRACTICE

If you've ever investigated what's involved in digital or online marketing you've probably come across the term "SEO" (or search engine optimisation) before. But what exactly is SEO? And how can it benefit your vet practice? This is the blog post for you!   What is SEO? Basically, search engine optimisation is the process of increasing the visibility of a website to users of a search engine. This is done in a variety of ways, from adding/editing HTML co...

If you've ever searched for a particular business on Google before you've probably noticed a particular section next to the search results with a bunch of information about that business. This is known as a Google My Business listing and over the last couple of years these listings have become an important step in establishing your online presence.  There are many reasons to look into setting up a Google My Business listing - here are five of the most important.   ...

Have you ever visited a website and been immediately put off because of its content? Maybe it was because there was too much (or too little) text to read or maybe it was because the text that was there was so technical and convoluted you had to reread it multiple times to try and figure out what it actually meant - regardless, there is an important to lesson to learn here: simplicity. You've probably heard the acronym KISS ("keep it simple, stupid") before, and if there...

Wanting to take your veterinary practice to the next level? You're not alone. There are a number of marketing strategies you can try, but we've put together a list of five ideas that are quick and easy to implement that your customers will also love.   Take advantage of social media Whether you like it or not social media has become a major part of today's online world. Almost everyone is on it in some way or form, which means your customers - both current and poten...

Do you want your veterinary practice to rank #1 on Google? Sure you do! I mean, why wouldn't you? How hard could it be? Well, hold on a second... Unfortunately, ranking #1 on Google is easier said than done. Not only are you competing with every other business and website in your industry (and even some that aren't), but the mysterious algorithm Google uses to determine website rankings is constantly being changed. Google states that "no one can guarantee a #1 ranking&...