Home >  Blog >  Keep Your Website Content Simple

Keep Your Website Content Simple

Posted on 27 May 2019
Keep Your Website Content Simple

Have you ever visited a website and been immediately put off because of its content?

Maybe it was because there was too much (or too little) text to read or maybe it was because the text that was there was so technical and convoluted you had to reread it multiple times to try and figure out what it actually meant - regardless, there is an important to lesson to learn here: simplicity.

You've probably heard the acronym KISS ("keep it simple, stupid") before, and if there's one area where this is especially relevant it is websites - and in particular, website content.

Here are just a few recommendations and reasons why to keep your website content simple and easy to read.


Lists, lists, lists...

People love lists!

They are easy to read and follow, they get straight to the point, they are more visually appealing than a big chunk of text and, depending on the type of content you're writing (e.g. a blog post), they can often go viral (though that's a whole other topic).

Lists are a great way to break down a bunch of text into quick, simple, bite-sized bulletpoints.

Writing an instructional guide to help your user complete a set task or action? Numbered steps will make sure your users can easily follow along without getting lost or stuck.

Covering symptoms a dog might display if it has a particular illness or condition? Bulletpoints will make the information much easier to digest and prevent the reader from being overwhelmed.


Circumvent employing substantial words (or avoid using big words)

Your website visitors are after information, pure and simple.

There's no point providing this information if no one will understand it.

Think of the average age of your website visitors as 12 years old - they're almost definitely older than that, but if you write towards a 12-year-old reading level then you can be sure everyone will understand what you've written.

This can also benefit you when it comes to your website showing up in search engine results: very few people will be searching for something like veterinarian (Wikipedia has actually included it in its list of common misspellings), so it's best to keep it short and sweet and go with something like "vet" instead.


Priority of information

It's best not to annoy the people visiting your website - don't promise them the information they're looking for and then not deliver it.

Most people have a short attention span - especially when they're on the internet - and they don't want to spend too long finding the answers to their questions.

It's best to figure out the priority of the information you're providing - the information most important to visitors should be as high up the page as possible with the less important information being lower. 

This is known as the inverted pyramid in journalism - and it's worked for years.

Don't make the user scroll to the very bottom of the page to get what they want - or risk the user leaving your website completely after a few seconds if it's clear they're going to have to work to find the answers htey need.



There are a number of ways to keep your website content simple and easy to read.

If you're interested in having someone from Vet Marketing Services write some content for you (or you're just after a second opinion), talk to us today.

Tags: Attract Website SEO

Latest Marketing Tips

avatar Answering Your SEO Questions
We understand that it's difficult to keep up with and fully understand the terminology surrounding marketing, e...
avatar Tips for Adjusting Your Website for COVID-19
With the ongoing coronavirus pandemic unfolding, it's integral to keep your website updated with any adjustment...
avatar How to Retain Your Existing Clients
Did you know it costs less money to retain an existing client than it does to acquire a new one? It can cost up to ...
Thanks team - we love working with you. A few years ago you came to our rescue and have been very proactive in guiding us ever since, doing exactly what is needed and delivering consistently great work. Because you cover it all we consider you an ...

Read More

Follow Us