We understand that it's difficult to keep up with and fully understand the terminology surrounding marketing, especially when it comes to the more technical components, like search engine optimisation. To help you understand what it is we specialise in, we're here to guide you with some answers to some of the most common questions we hear about SEO from our veterinarians. What Is SEO? Search Engine Optimisation is the process of improving how your website ranks in search engines...

With the ongoing coronavirus pandemic unfolding, it's integral to keep your website updated with any adjustments to your business's operations, not just for the safety of your patients, but for your safety, too. Additionally, for clinics still operating, it's highly recommended you add to your home page or send out an email explaining the cleanliness precautions you are taking for your team and clients so they know it's safe to come in or consult - if you're still taking...

Did you know it costs less money to retain an existing client than it does to acquire a new one? It can cost up to 5 times as much to attract a new customer! With this figure in mind, it's clear why it's equally, if not more important, to focus on retaining clients. This doesn't mean you should never emphasise marketing efforts to attract new clients, but it doesn't hurt to take into account the benefits of nurturing existing relationships. Utilising your time and marketin...

With 29 million pets in Australia and a huge 61% of households having a furry, feathery or scale-y friend in them, there's without a doubt some living in the local area around your clinic. How can you ensure their owners find you when they're searching for a vet? With local SEO, you can! Local SEO is a type of optimisation you've most likely encountered in your everyday life. Perhaps you needed air conditioning maintenance at the clinic, so you conducted a search on Google and...

You know people love their pets - but did you know the animal and pet service industry has the highest email open rate of any industry? In 2020, email marketing still matters. With so many varied communication platforms now available online with widespread usage across them all, businesses have had to adapt their strategies alongside them. It's hard to keep up with the latest trends and most useful ways to communicate with your clients, especially when these channels are constantly ev...