Despite the exponential growth of digital marketing over the years, when it comes to the foundations of a strong marketing strategy, it's back to basics. We're here to talk about why content marketing strategies are still an essential aspect of your overall marketing in 2020. Clinic owners and veterinarians shouldn't look past the effectiveness of quality content - though it can be time consuming, content creation doesn't have to be difficult. Content can be a blog, a news...

With the competition for rankings and search share continually growing, reviews matter now more than ever before. Not only do reviews influence search engine rankings, they're considered one of the most integral factors to consumers when it comes to decision making and purchase behaviour - a huge 90% of consumers read reviews before visiting a business. Even if you're a well-established clinic looking for more paws through the door, new leads can still be secured through reviews. ...

We understand that it's difficult to keep up with and fully understand the terminology surrounding marketing, especially when it comes to the more technical components, like search engine optimisation. To help you understand what it is we specialise in, we're here to guide you with some answers to some of the most common questions we hear about SEO from our veterinarians. What Is SEO? Search Engine Optimisation is the process of improving how your website ranks in search engines...

With the ongoing coronavirus pandemic unfolding, it's integral to keep your website updated with any adjustments to your business's operations, not just for the safety of your patients, but for your safety, too. Additionally, for clinics still operating, it's highly recommended you add to your home page or send out an email explaining the cleanliness precautions you are taking for your team and clients so they know it's safe to come in or consult - if you're still taking...

Did you know it costs less money to retain an existing client than it does to acquire a new one? It can cost up to 5 times as much to attract a new customer! With this figure in mind, it's clear why it's equally, if not more important, to focus on retaining clients. This doesn't mean you should never emphasise marketing efforts to attract new clients, but it doesn't hurt to take into account the benefits of nurturing existing relationships. Utilising your time and marketin...